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"The
Great Man Has Spoken? Now What Do
I Do?" A Response to Edward R. Tufte's
The Cognitive Style of PowerPoint.
Edward
R. Tufte, Professor Emeritus at Yale
University, is considered by many
the foremost expert on information
design. In his latest mongraph,
The Cognitive Style of PowerPoint,
he attacks Microsoft's PowerPoint,
asserting that the program is like
a "drug . . . making us stupid."
His criticisms are designed to make
users of PowerPoint question whether
they should use the software at all.
Where
is he right? And where is he wrong?
In this issue of our newsletter,
Communication
Insight, we take
Professor Tufte head on and show how
you CAN use PowerPoint for serious
communication.
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